Wittness Apparel + Marketing

Laura Geller Mission:

Laura Geller Beauty is dedicated to celebrating beauty at any age, empowering women especially those over 40 to feel confident, worthy, and beautiful in their own skin. Founded by New York based makeup artist Laura Geller, the brand demystifies daily makeup routines, pioneers innovative baked formulas and primers for mature skin, and normalizes aging by exclusively showcasing real women over 40, proving that everyone deserves transformational, joy filled beauty that embraces experience and authenticity.

Project Goal:

Collaborate with Laura Geller Beauty on an influencer seeding "Beauty Emergency Kit" for the launch of their new Line Smoother Targeted Fine Line Filler. The objective was to create a branded, portable emergency beauty essentials pouch filled with custom accessories that deliver quick fixes and confidence boosts, distributed to hundreds of influencers to spark authentic buzz and support a high impact social campaign featuring Bravo Real Housewives star Dolores Catania.

What WITTNESS Delivered:

Designed and produced a complete branded "Beauty Emergency Kit" stocked with custom beauty accessories including compact mirrors, stain sticks, claw clips, hand sanitizers, pill organizers, nail clippers, nail files, and mint tins all featuring Laura Geller Beauty branding for on the go appeal.
Ensured high quality, functional items that aligned with the brand's mature skin focus and the product's "emergency" wrinkle smoothing theme.
Customized each accessory with elegant, recognizable Laura Geller logos and details to make the kit feel luxurious and shareable.
Managed full production, decoration, and assembly to deliver ready to seed kits that influencers could unbox and showcase authentically across social platforms.

What did WITTNESS do for them?

Wittness infused creative, premium customization into Laura Geller Beauty's influencer seeding strategy crafting a standout "Beauty Emergency Kit" that turned product education into engaging, shareable content. The collaboration powered a viral social campaign with Bravo Real Housewives star Dolores Catania, generating millions of impressions and driving excellent sales for the new Line Smoother launch.

By delivering thoughtful, branded essentials that influencers loved and used, Wittness helped amplify the brand's mission of confidence and joy in beauty, connecting with mature audiences in a fresh, impactful way that strengthened community engagement and real results.

Partner Success Story

Partnership insights:

Laura Geller

Custom Beauty Merch

Partnerships

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